A new year means new goals, and if you’re a business owner, one of your goals should be to update your website during the holidays so that it is ready for the new year.
Your website is an essential marketing function and a way for customers to instantly access and connect with your business. With the extra downtime you might have over the holidays, it’s important you spend time updating or improving your website for the new year!
When you start brainstorming ways to improve your website, make sure you keep in mind what exactly you want customers to do. For example, do you want them to purchase something online, call you, make an appointment, etc. Having this as a starting point will help you make the necessary adjustments. Remember, you want to ensure your website leaves a lasting impression on consumers.
5 Reasons Why It’s Important to Update Your Website For The New Year
#1 Improve Search Ranking Results
One of the most important reasons to update your website often is so that customers (and potential customers) can find you. If you don’t update your website, it will “fall down” in the search engine rankings (Google, Bing, etc.) making it harder for customers to find your business.
#2 Impress Current & Potential Clients
If you want your business to be memorable, make sure your website has clear and concise verbiage, engaging images, and is easy to navigate. If your website is boring or outdated, you’ll lose interest from digital-savvy customers, which potentially impacts revenue negatively.
#3 Stay Competitive
Considering we are going into 2021, it is safe to say that most businesses have a website. This means your competition probably has a website and is active on social media. Make sure you are aware of what they are offering and adapt your website as needed. Consumers today have many options to choose from when it comes to who they want to do business with. They will lose patience if your website is out of date, unengaging, or difficult to navigate. Ensure your website reflects your brand and doesn’t negatively impact your business.
#4 Effectively Market Your Business
Nowadays, digital marketing is a great way to get your business “out there.” Furthermore, digital marketing tends to be more cost-effective and allows for higher engagement and personalization compared to traditional marketing.
#5 Show Off Your Products and Services
You should be proud of your business and brand – and want to show it off! People are becoming more inclined to shop online so use your website to show consumers that your products and services are something they must have!